The History of Overture Overture, which is owned by Yahoo Inc., offers marketing services for any company who does marketing and wishes to promote its business online. Overture pioneered sponsored search by putting together the interests of consumers and merchants. It consists of more than 100,000 active, paying advertisers and all of its worldwide distribution partners. Some of its partners include MSN, Yahoo! Wanadoo, AltaVista, Infospace, Hpinvent and CNN.
Overture was previously known as GoTo.com. In early September of 1997 Bill Gross founded the firm. The internet entrepreneur first launched the paid search engine in 1998. When he decided to launch Overture he got hammered with numerous questions. The main question people asked was whether or not he had lost his mind. People wa